Lighting for Halytska Svizhyna Meat Store (Rudne, Lviv Agglomeration)

Project Manager: Yevhen Luchnyi
Implementation period: Autumn 2024

Objective

To develop specialized lighting for a meat store that:

• highlights the freshness and quality of meat products,

• draws customer attention to related goods,

• integrates seamlessly into the interior design without disrupting the visual harmony.

The main goal was to influence the emotional perception of the products and encourage impulse purchases to increase the average ticket.

Services

• Concept development
• Lighting design
• Manufacturing of luminaires

Result

Nova Light specialists selected specialized lighting that visually enhances the perception of freshness and natural quality. Luminaires with a specific light spectrum were used to emphasize the red and pink tones of the meat, making the display more attractive.

Additional lighting accents in the area of related products were configured to intuitively guide customers' attention to sauces, spices, drinks, and more. This solution encourages cross-selling and increases purchase volume without pressure.

Lighting design ensured full integration of luminaires into the interior — structural and color features were considered at the equipment selection stage.

Project results:

• Enhanced visual appeal of the main product range

• Higher average purchase due to well-placed accents on additional goods

• Lighting became part of the store's visual identity and helped the shop stand out within the shopping center