Lighting for the Yabko Store’s New Format (Victoria Gardens Mall, Lviv)

Project Manager: Oleh Sachkovskyi

Project Timeline: Winter 2025

Objective

The Yabko chain has begun transitioning to a new in-store service format, where a comprehensive service approach is key, with an emphasis on gadget setup and personalized selection of additional services. Nova Light's project to update the store's lighting image, intended to effectively differentiate the chain from competitors, faced several challenges:

• Ensuring comfort for visitors during long stays.

• Providing flawless product demonstration.

• Developing a unique lighting concept.

Services Provided

We were able to achieve the set objectives through a range of services:

• Lighting сoncept development
• Lighting project development
• Manufacture of luminaires

Results

Thanks to Nova Light's comprehensive approach, a solution was created that achieved all set goals without sacrificing efficiency. The space combines functionality with atmosphere.

To address the need for comfort, waiting areas were designed: soft lighting creates a relaxed atmosphere where customers can comfortably spend their time.

The tables with gadgets and accessories required special attention: special fixture configurations provide maximum illumination without any glare on the screens, while the variety of colors and textures of accompanying products are maximally accentuated.

A specialized approach to shaping the space's image allowed for the creation of a visual concept that distinguishes the brand from its competitors. The new lighting image perfectly complements the new service model, which is based on comfort and customer care.