RETAIL DAY international conference on furniture and interior retail
On July 25, 2018, the first international furniture and interior retail conference RETAIL DAY in Ukraine was held in the UBI Conference Hall with the support of the EBRD in Ukraine as part of the EU4Business initiative. The event gathered many foreign and Ukrainian furniture and interior retail specialists.
The RETAIL DAY conference program included presentations and panel discussions, during which experts sought answers to the following questions:
- How to improve cooperation between furniture makers and retailers
- What criteria should a furniture industry supplier meet?
- How to turn a visitor into a buyer
- What are the features of customer journey & customer experience in furniture and interior retail
- Where is the line between online and offline?
The founder of the “ADRIANI & ROSSI” studio, architect and designer Stefano Adriani (Italy), expert in retail design, shopfitting, author of the “Innovative Retail” course, Oksana Nikitenko, head of the Sales Department of PTK Agromat LLC, Oksana Kabatsii, shared their expert opinion. head of the “FURNITURE” Department of the “Epicenter K” company Oleksandr Lukyanchenko, Internet entrepreneur, co-founder of Zlato.ua, Mebelok.com Sviatoslav Amelin and ARbrowser CEO Anton Potikha.
Volodymyr Klychanovskyi, director of the Engineering Company “Nova Light”, took part in the panel discussion “Features of the customer journey & customer experience in furniture and interior /furnishing/ retail” and presented a report on the topic: “How light affects the formation of the buying experience in furniture retail.” We sincerely thank the organizers for the invitation and the opportunity to talk about #inspiringlight. Photo report on the Facebook network on the page ““EBRD: consultations for small businesses in Ukraine”.“.